Most people can't relate to the 800 million people without clean water. If we don't understand water poverty, we can't support these communities effectively.
Most people don't realize how close to home the water crisis really is. The majority of people worldwide live within 31 miles of an endangered water source.
Most people never have a reason to think about the way the use water. Americans use more water every day than anyone else - up to 500 liters a day.
Joni shared the little moments around her, challenging her whole family to take part.
4Liters reminded Joni every day just what she was fighting for with a series of field stories.
Joni posted 9 instagrams and tweeted twice. The posts dropped right onto her timeline.
Joni created "Team Abdalla" with her husband. They shared tips and encouragement.
Joni raised over $2000 to build a well in South Sudan. Joni's experiment in water poverty had a tangible impact.
Funds Raised: $17,437
Projects Funded: 5
Countries Served: Cameroon, South Sudan, United States
Countries Participating: 6
Campaign Video Views: 10,847
Celebrity Participant Followings: Twitter 5.9M, Facebook 11.2M
We're starting 12 months out, launching a campaign that builds on experience. We're using last year's media and data to target behaviors and attract new participants.
We're focusing on video production, content creation and community engagement. This year, we'll gamify interactions by offering prizes and create branded content to prompt behavior. We'll also update look and feel.
We're building partnerships with major brands whose mission and vision square with ours. Together we'll use the 4Liter Challenge to speak to participants (and their communities) about our important work.
Students at Wharton ran user behavior analysis in 2013. They'll help again in 2014.
Don't just promote a more conscious lifestyle, help people live it. Put your brand at the center of a truly life-changing experience.
The best time to talk to a customer about your common values is when they're keenly aware of how precious their resources are. Use 4Liters to acquire new customers and cultivate existing ones.
Achieve key marketing objectives, including in-app purchases, increased social engagement, and valuable user-generated stories and media for your channels.
Sponsored content is seamlessly integrated, making your brand part of a personal journey, not an annoyance.
Communicate brand values, expose products and share corporate initiatives (like CSR) with customizable branding opportunities for:
Webtool - App - Social - Email - Events - 4Liters Curriculum
Gain access to 4Liters user information, analytics and content. Know who's participating, what they're doing and who they're talking to. Make their stories part of yours.
Introduce yourself to DIGDEEP donors and social networks. DIGDEEP followers are 53% female, have a mean age of 35, and a mean income of 42k+. DIGDEEP also has an activated base of socially conscious millennials.
Use the 4Liter Challenge to communicate key values and initiatives within your company by building workplace teams!
In places without reliable water access, DIGDEEP empowers communities to build smart water projects that fit their needs.
Our water access projects measurably improve human rights standards like gender equity and access to education, making people healthier, happier and more equal. See a project report.
In places that already have access to clean water, DIGDEEP designs campaigns like the 4Liter Challenge to help people better understand and care for their water resources.
Water access is only a first step, We have to change the way we think about water to avoid problems like pollution, over-consumption and project failure.